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Theories behind our Practice

Unleashing Insights for Transformational Business Growth

Innovation and Transition, Regenerative and Circular Practices

Circular Venture Building

It is my honor to announce the launch of the Circular Venture Building Report of 2024. It was created in collaboration with Invest NL and Het Groene Brein, and ten experts from various fields of the circular industry. Together, we analyzed and debated the emerging fundamentals of what it would take for a new economy - one that is circular, sustainable, regenerative - to truly work. We asked what needs to be dismantled, and what is missing for circular entrepreneurship to succeed.

Anieke Wierenga

Venture Strategy

Green Chemistry Ventures

To become successful, green chemistry ventures need to develop market traction, create value and make a positive impact all at once. Standard 'startup methodologies' fall short - learn more about how we co-develop new methodology together with the startups and academia.

Anieke Wierenga

Venture Strategy

FRAM – Practical Strategy in a Day

FRAM Our approach forces teams to plan, review, reframe and re-boost their scaling quest in a disciplined way

Anieke Wierenga

Innovation and Transition

Go Luck Yourself

How do you keep going when everything is telling you to quit?

Anieke Wierenga and Valeria Mecozzi

Innovation and Transition

Fastlane #5 kicks off with a BANG

The transformation of the Food Industry will be shaped by companies that dare to break the conventions. Maybe not as wild as the Sex Pistols - but at least as revolutionary as the Ramones.

Anieke Wierenga

Venture Strategy

Venture Fluidity

“When you accurately perceive the fluidity of things, you can also begin to perceive the constancy behind them: the creative, transformative, boundless, immutable.” Lao Tzu

Valeria Mecozzi and Anieke Wierenga

Regenerative and Circular Practices

Circular Venture Building – InvestNL report

10 challenges that circular ventures face when scaling in the linear reality. A link to the report that Anieke and Arjan Rensma wrote for Invest-NL.

Anieke Wierenga

Venture Strategy

Green Chemistry Ventures

Anieke Wierenga

Venture Strategy

FRAM – Practical Strategy in a Day

FRAM Our approach forces teams to plan, review, reframe and re-boost their scaling quest in a disciplined way

Anieke Wierenga

Venture Strategy

Venture Fluidity

Fastlane #5 kicks off with a BANG

The transformation of the Food Industry will be shaped by companies that dare to break the conventions. Maybe not as wild as the Sex Pistols - but at least as revolutionary as the Ramones.

Anieke Wierenga

Venture Strategy

Venture Fluidity

“When you accurately perceive the fluidity of things, you can also begin to perceive the constancy behind them: the creative, transformative, boundless, immutable.” Lao Tzu

Valeria Mecozzi and Anieke Wierenga

Regenerative and Circular Practices

Circular Venture Building – InvestNL report

10 challenges that circular ventures face when scaling in the linear reality. A link to the report that Anieke and Arjan Rensma wrote for Invest-NL.

Anieke Wierenga

Theories behind our Practice

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