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Have you ever noticed how most startup pitch decks look… identical?
Inflection points. Market traction. Financial forecasts. Proof points. It’s all tailored to speak the language of venture capital. And while investors are important, they’re not the only players you need to win over—especially in the green economy.
To build a resilient, impactful green tech venture, you’ll need more than funding. You’ll need co-founders, team members, customers, suppliers, regulators, and partners who believe in your mission and understand how they fit into your journey.
Start with your core team:
Why are you building this together? What makes your mission so compelling that it attracted these specific people?
Then, think beyond your walls:
Why should potential partners choose to work with you? What makes your solution complementary to theirs—and what unique value do you bring to the table?
After years of pitching, selling, and adjusting to external expectations, many founders lose touch with the deeper purpose behind their venture. The original spark. The personal definition of success. And without that clarity, everything else—marketing, hiring, partnerships—becomes guesswork.
That’s why at ScaleUp Practitioners, we begin every collaboration or venture program—like Fastlane or the Green Chemistry Accelerator—with a DeepDive session.
We call it the Hedgehog Session, inspired by Jim Collins’ Hedgehog Concept from Good to Great. In just four hours, we help founding teams articulate:
This session isn’t just strategic—it’s transformative. It’s co-facilitated by a strategy designer and a team facilitator to ensure both business logic and team alignment are captured.
If you’re building a green tech venture and want to start with clarity instead of chaos, let’s talk. The Practitioner’s Hedgehog session could reshape the way you approach everything from partnerships to product-market fit.
“I hadn’t realized we were so aligned in our thinking. This really gives our team a boost!”
‘Discovering that other teams operate with a different Hedgehog was eye-opening. I had assumed our entrepreneurial approach was universal. This explains why our partnership did not work out’
“This session inspired us to share our story more effectively. Within just two months, we made the front page of a newspaper—twice!”
“Did you know those posters are still up after three years? We still use them to explain to new staff what we actually do.”
“Understanding our core identity brings a sense of peace; it frees us from the pressure of trying to be something we’re not.”
Reference:
Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don’t. HarperBusiness.
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